{"id":2476,"date":"2017-11-09T14:00:11","date_gmt":"2017-11-09T14:00:11","guid":{"rendered":"https:\/\/peoplecert.wpengine.com\/getbusy\/?p=2476\/"},"modified":"2017-11-09T14:10:18","modified_gmt":"2017-11-09T14:10:18","slug":"6-tips-identifying-best-keywords-next-seo-campaign","status":"publish","type":"post","link":"https:\/\/www.hepis.gr\/getbusy\/en\/2017\/11\/09\/6-tips-identifying-best-keywords-next-seo-campaign\/","title":{"rendered":"6 tips for identifying the best keywords for your next SEO campaign"},"content":{"rendered":"<p>These days, simply publishing an advertisement or blog post is not enough to get you any sort of valuable exposure. The internet\u2019s deluge of promotional material has created an ocean vast enough that what you post can get swept away before anybody ever notices it existed.<\/p>\n<p>&nbsp;<\/p>\n<p>Fortunately, online marketing is not a game of chance; it\u2019s a game of skill. When you\u2019re planning out your campaign, the name of the game is Search Engine Optimization (SEO). The quality of your SEO campaign is paramount to your business\u2019 online success.<\/p>\n<p>&nbsp;<\/p>\n<p>Putting together a knockout campaign, however, is easier said than done. Below, you\u2019ll find a few actionable tips that will help make sure that your next SEO campaign will be your most effective campaign to date.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Don\u2019t follow the crowd<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In every industry, there are certain keywords that everyone is gunning for. Sometimes, it may be inevitable that you have to join in the fray \u2014 for example, if you\u2019re a tax preparer, you can\u2019t very well form a campaign without using the phrase \u201ctax preparer.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Generally, unless you\u2019re already at the top of the pack for a certain keyword (i.e. TurboTax can take advantage of related keywords more so than a local business), you want to find areas where the competition is a bit scarcer. Especially when you\u2019re new to the scene, you have to pick your battles wisely.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Find the \u2018sweet spot\u2019<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Once you\u2019ve scouted out the competition and found what keywords they\u2019re targeting, you\u2019ll know where not to go. However, just because not many people are hitting a certain keyword, doesn\u2019t mean that you should automatically make that keyword the focus of your campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>Odds are, if a keyword is being ignored by your competition, it\u2019s because it\u2019s not a worthwhile keyword to hit. If nobody\u2019s searching for it, you can harp on in all you want, but it won\u2019t do you any good. Use the software you have to find keywords that have a relatively high search volume but that aren\u2019t being properly addressed.<\/p>\n<p>&nbsp;<\/p>\n<p>The pool of keywords like this may not be vast, but you\u2019ll generally have enough at your disposal together with a high-quality campaign that addresses a need that your competitors have failed to recognize.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Use good software<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Of course, you\u2019ll have no way of knowing which keywords will be useful based on their search volume and ranking difficulty if you aren\u2019t using the right SEO software. A great place to start is with SEMRush, where you can search keywords or businesses, and find the right areas to attack in your campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>You can start with a keyword search, which will lay out the search volume, ranking difficulty, search trends, and cost per click of that keyword. Also included will be a list of related keywords, which can be a goldmine for your campaign. Find what people are searching for and which unattended needs you can address here, and get to work.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong style=\"font-style: inherit;\">Trust the pros<\/strong><\/li>\n<\/ul>\n<p>While the above tips will help a good marketing professional get started on his or her campaign strategy, the fact of the matter is that not all businesses are in the position of running their own effective SEO campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p>Whether it be through a lack of experience, lack of resources, or simply a desire for more specialized services, it\u2019s often best to turn to industry professionals to run the most effective, results-driven SEO campaign possible.<\/p>\n<p>&nbsp;<\/p>\n<p>That said, when looking for an SEO agency or firm to work with, be careful \u2014 it\u2019s easy to partner with the wrong people. Founded by Immy Tariq and Huey Lee, Webmetrix Group recommends that brands look only for SEO professionals with a well-documented history of strong keyword optimization, white hat link-building strategies, and quality customer service.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Know your place<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Before you start your campaign, you have to know where you stand in the market. This will inform all decisions you make. Again, if you\u2019re an industry giant, you can afford to take on the top-ranking keywords and rely on the fact that you have the reputation and name recognition to get traffic. If you\u2019re a small business, you\u2019ll need to pay closer attention to your niche or local market, and understand what their needs are.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Learn from the competition<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>When you know who you are, and you know where you want to go, feel free to glean as much information as you can from your competition. Look at the keywords they\u2019re using and the strategies they\u2019ve taken to carve out a space in the market.<\/p>\n<p>&nbsp;<\/p>\n<p>Get to work taking whatever they\u2019ve done to find success, and making it work better for your business. There\u2019s no dibs system with SEO campaigns \u2014 just because they had success with certain keywords doesn\u2019t mean you shouldn\u2019t be going after the exact same ones.<\/p>\n<p>&nbsp;<\/p>\n<p>In the end, the best material using the most effective keywords will win out. If you\u2019ve put together a quality team, or have hired one, make the most of their talent by maximizing the value of the keywords you use. Your success will no longer be up to chance, so long as you\u2019ve maximized the SEO value of your efforts.<\/p>\n<p>&nbsp;<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/thenextweb.com\/contributors\/2017\/11\/08\/6-tips-identifying-best-keywords-next-seo-campaign\/\">https:\/\/thenextweb.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, simply publishing an advertisement or blog post is not enough to get you any sort of valuable exposure. The internet\u2019s deluge of promotional material has created an ocean vast enough that what you post can get swept away before anybody ever notices it existed.<\/p>\n","protected":false},"author":2,"featured_media":2477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[40],"tags":[],"class_list":["post-2476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship-en"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 tips for identifying the best keywords for your next SEO campaign - GetBusy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hepis.gr\/getbusy\/en\/2017\/11\/09\/6-tips-identifying-best-keywords-next-seo-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 tips for identifying the best keywords for your next SEO campaign - GetBusy\" \/>\n<meta property=\"og:description\" content=\"These days, simply publishing an advertisement or blog post is not enough to get you any sort of valuable exposure. 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